What is the GM Dealer Digital Solution?

Dealer Digital Solution is a collection of digital marketing programs offered by GM (General Motors). These programs are tailor-made to help GM (Chevrolet, Buick, GMC, and Cadillac) automotive dealerships take their digital marketing campaign to the next level. The core aspect of Dealer Digital Solution is to enable automotive dealers to get more sales and leads for their businesses. It’s a compact digital marketing solution that helps dealers in each and every aspect of their digital marketing campaign, whether it’s digital advertising, websites or image service, or reputation management. Dealers from almost all automotive sectors can leverage the flexibility, steadfast support, and versatility of Dealer Digital Solution at affordable rates. 

Why General Motors has Introduced the Dealer Digital Solution

General Motors has introduced the Dealer Digital Solution with the aim to simplify and streamline the complex digital marketing processes for automotive dealers. With continuous modernization, digital marketing has become complicated and costly, especially in the automotive sector. This ever-growing complexity has created a need for a dynamic digital marketing force that can handle digital processes for automotive dealers, simplify technology and integration, and reduce digital expenditure. Dealer Digital Solution is truly that dynamic digital force designed to help dealers make the most out of each dollar they spend on digital marketing. 

What digital marketing programs does the Dealer Digital Solution offer?

Dealer Digital Solution provides the following key digital marketing programs for automotive dealers:

• Websites

A website is an excellent way automotive dealers can ensure their online presence. Dealer Digital Solution helps you maximize your digital presence and support your online showroom by creating a captivating and well-designed website for your business. General Motors have partnered with four trusted, approved website platforms to offer your top-notch website creation service at negotiated pricing. You can choose the right package from GM’s tailor-made website package options that best suit your business needs and budget. All package options are well-customized, come with integrated marketing tools, and have steadfast support. 

 

• Digital Advertising

Dealer Digital Solution offers a dynamic digital advertising program that helps automotive dealers to drive greater sales by making digital advertising efficient, easier, and customer-centric. It not only reduces your digital advertising cost but also turns it into a revenue-boosting asset for your business. General Motors partners with various digital advertising partners to help you develop a go-to-market strategy for the success of your business with better asset management and keyword coordination. The digital advertising program is available in four different packages, including Base, Plus, Premier, and A La Carte. 

 

• Reputation Management 

You must secure a good reputation and start ratings to be successful in the automotive industry, and it’s only possible through effective reputation management. The Reputation Management program of Dealer Digital Solution helps you manage your online reputation more effectively. It partners with trusted, approved reputation single sign-on management platforms (like Reputation.com) to enable you to constantly monitor your online reputation and respond more effectively to public reviews and star ratings. 

 

• Vehicle Images

There’s a general saying in business that “a thing that looks good sells well.” This saying is truly applied to your automotive business. If you display strong and consistent imagery on your website, it boosts your chances of getting sales by many folds. The vehicle Image program offered by GM’s Dealer Digital Solution helps you plus your imagery to push more inventory. GM partners with trusted, approved vehicle image platforms, like Impel, to offer you a comprehensive collection of image solutions, such as:

• Photo-real CGI
• Image Enhancement Products
• Vehicle Imagery Services

 

• Call Tracking

Call tracking service allows you to bring innovation, efficiency, and professionalism to your customer service. DDS (The Dealer Digital Solution) provides a state-of-the-art call tracking service that helps you gain better insights into your sales call data via a single sign-on platform. It helps you improve your customer experience and generate more leads. Call tracking service is a perfect digital combination of AI listening and analytical insight that helps you create better outcomes for your business and customers. 

 

• Chat

24/7 Live Chat Service of the DDS keeps your business running round the clock and helps you capture more leads. With the Live Chat service, your business will remain open for the customers even if your staff is not in the office. General Motors provides steadfast 24/7 Live Chat service that allows trained advisors to take the driving seat of your customer service. They will answer questions and inquiries of the customers about your products and services. Chat service is tailormade to drive more leads to your dealership business. 

 

• Trade-In Tool

The Dealer Digital Solution offers the new Trade-In Tool program to equip your dealership with the power to engage the customers more effectively and convenience them to shop more from you. Trad-In Tool program comes with third-party tools for sales optimization and offers multiple shopping options for customers. 

 

• Commercial Vehicle Tools 

Commercial Vehicle Tools empowers you to promote your inventory more effectively. They help you to showcase your upfitted commercial vehicle online in a more efficient manner. General Motors partners with experienced commercial vehicle tool providers to make your inventory stand apart from your competitors. They also help you in inventory management, staff training, and data analytics. 

 

• Search Engine Optimization (SEO) 

SEO optimizes your online presence and makes your website easy to find for customers. The search Engine Optimization program uses the latest SEO tools and strategies to rank your business website higher in Google Search Index so you can get a high promotion and have more customers. 

 

•  Service Advertising

The service Advertising program helps you drive more online service customers to your automotive dealership business. It keeps you in the game with your service lane. 

How to Enroll for the Dealer Digital Solution

If you want to benefit from the offering of the Dealer Digital Solution, You need to enroll in it by completing and submitting an online enrollment form through the official website of GM Dealer Digital Solution.