Extra Profits For Your Dealership From Your Nissan Digital Evaluation
Official Nissan NNAnet – Nissan NNAnet Dealer Login
Find your Nissan Digital Evaluation in NNAnet, go to My Links > Nissan Customer Experience > Dealer Digital Evaluations
Click here to view Nissan OEM’s Nissan Digital Evaluation Guide
Have You Gotten a Nissan Digital Evaluation Score Like This?
The Nissan Digital Evaluation is given to all Nissan dealers free of charge quarterly. It gives scores based on OEM requirements for Search Engine Results, Reputation Management, Website Experience and Social Media – a broad overview of your digital marketing foundation. It gives you an overall score (as well as your last evaluation’s score) and compares it to the National Averages, Regional Averages as well as the High Score and Low Score of all Nissan dealers. How is your score? Did it improve from last evaluation? How does it compare nationally and regionally? Do you think there can be improvement?
Section Breakdown (Example) – Nissan Digital Evaluation
This section, seen right below your overall scores (as seen at top), gives you broad look at your scores for each of the 4 Nissan Digital Evaluation sections as well as the individual topics within. Here you can see which sections you’re stronger or weaker in.
SERP (Example) – Nissan Digital Evaluation
The SERP (Search Engine Results Page) section shows scores for each individual requirement dealing with how your dealership is presented in Google search results. Here you know exactly what they’re scoring and how many points you got for each.
Reputation Management (Example) – Nissan Digital Evaluation
The Reputation Management section shows scores for each individual requirement dealing with your dealership’s reputation online. They look at your reviews and/or ratings as well as responses on the most popular automotive platforms – Google My Business (now called Google Business Profile), Cars.com, Facebook, DealerRater, Yelp and CarFax. Here you know exactly what they’re scoring and how many points you got for each.
Website Experience (Example) – Nissan Digital Evaluation
The Website Experience section shows scores for each individual requirement dealing with your dealership’s website – how fast it is, what’s in it, what should be in it and how it’s presented. Here you know exactly what they’re scoring and how many points you got for each.
Social Media (Example) – Nissan Digital Evaluation
The Social Media section shows scores for each individual requirement dealing with your dealership’s social media profiles – Facebook, Twitter, YouTube and Instagram. Here you know exactly what they’re scoring and how many points you got for each.
Next Steps (Example) – Nissan Digital Evaluation
The Next Steps section gives individual recommendations to improve the scores of the requirements in the 4 sections above. It also shows you where to find your Nissan Digital Evaluation from within NNAnet, if you’re unaware.
Why is this so important? Nissan OEM is going to tie co-op money to your score!
Because your advertising co-op money will be tied to your score, now is the time to increase your current score. Not only that, though. Improving your search engine results, reputation, website and social media will also increase your bottom line by helping your sell more cars and bring in more service customers. Doing your best on the Nissan Digital Evaluation is a HUGE deal!
“I Guarantee Your Dealership a Higher Overall Score”
The Nissan Digital Evaluation may seem overwhelming but if you know exactly what they’re looking for and how to achieve it, it’s just another checklist to execute. I know exactly what they’re looking for and how to achieve it. I believe that so much I can guarantee a higher score than what you previously received (*based on previous 2 overall scores). I have worked with over 15 Nissan dealerships to improve their Nissan Digital Evaluation scores. I don’t just give recommendations, the evaluation itself does that, I get it done.
Search Engine Results Page
I make sure you have the correct content and optimization on your site to get the ranking results they require to increase your scores.
Reputation Management
I make sure you have all the required profiles claimed and optimized, as well as guide you on how to do reputation management whether it’s done in-house or through a 3rd-party.
Website Experience
I make sure your website is as fast as possible, you have the right specials, inventory presentation, sales, service and general content pages as well as mobile optimization, digital retailing and conversion tools.
Social Media
I make sure you have the required social media profiles and that they’re optimized. I also recommend ways to manage posting and responding whether it’s done in-house or with a 3rd-party.
– Full Nissan Digital Evaluation Solution –
Contact me below to discuss my Full Nissan Digital Evaluation Solution and what I’ll do for each section and requirement to increase your dealership’s overall score. There are no contracts to sign, no monthly fees, just a low flat rate. And remember, you’re guaranteed a higher overall score. If your scores don’t improve from the last 2 evaluations, I will keep working on each requirement until you do.