What is the Nissan Digital Program?

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Nissan Digital Program is a tailor-made Digital Marketing Suite that offers digital tools and eCommerce solutions to Nissan retailers and dealerships. It connects retailers to industry-leading automotive digital services providers and digital marketing partners to empower them to enhance their dealership growth and revenue. Customer-focused eCommerce Solutions of Nissan Digital Program provides professional marketing and dealership management services to Nissan dealerships to help them elevate their customer care and offer a top-class online and in-store consumer shipping experience. Retailers and dealerships have ample opportunities to leverage the partnerships of the Nissan Digital Program with trusted automotive providers and eCommerce platforms to develop their customer base, improve sales, and exceed customer satisfaction.

Why Nissan Digital Program is Beneficial for Dealerships and Retailers

Nissan Digital Program offers a personalized, end-to-end retailing and dealership solution that ensures streamlined eCommerce for Nissan dealers or retailers to help them drive more traffic to their business, even on holidays. Counting on this revolutionary digital program helps you general more profit with a higher conversion rate. Some of the most significant benefits of the Nissan Digital Program include entry points at NissanUSA.com and the dealer Tier 3 website. It also helps you take the online shopping experience of your consumers to the next level by allowing them to execute their finance/lease contracts online digitally. You will also leverage guaranteed trade valuations with fully integrated incentives. The Nissan dealers who have participated in the 180-day pilot project of the Nissan Digital Program have seen closing rates of 20%!

What Digital Tools and Solutions Does Nissan Digital Program Offer

Nissan Digital Program offers the following top-quality, dynamic Digital tools and solutions:

• Websites

A website is an excellent way automotive dealers can ensure their online presence. Dealer Digital Solution helps you maximize your digital presence and support your online showroom by creating a captivating and well-designed website for your business. General Motors have partnered with four trusted, approved website platforms to offer your top-notch website creation service at negotiated pricing. You can choose the right package from GM’s tailor-made website package options that best suit your business needs and budget. All package options are well-customized, come with integrated marketing tools, and have steadfast support. 

• Digital Advertising

Dealer Digital Solution offers a dynamic digital advertising program that helps automotive dealers to drive greater sales by making digital advertising efficient, easier, and customer-centric. It not only reduces your digital advertising cost but also turns it into a revenue-boosting asset for your business. General Motors partners with various digital advertising partners to help you develop a go-to-market strategy for the success of your business with better asset management and keyword coordination. The digital advertising program is available in four different packages, including Base, Plus, Premier, and A La Carte. 

• Reputation Management 

You must secure a good reputation and start ratings to be successful in the automotive industry, and it’s only possible through effective reputation management. The Reputation Management program of Dealer Digital Solution helps you manage your online reputation more effectively. It partners with trusted, approved reputation single sign-on management platforms (like Reputation.com) to enable you to constantly monitor your online reputation and respond more effectively to public reviews and star ratings. 

• Vehicle Images

There’s a general saying in business that “a thing that looks good sells well.” This saying is truly applied to your automotive business. If you display strong and consistent imagery on your website, it boosts your chances of getting sales by many folds. The vehicle Image program offered by GM’s Dealer Digital Solution helps you plus your imagery to push more inventory. GM partners with trusted, approved vehicle image platforms, like Impel, to offer you a comprehensive collection of image solutions, such as:

• Photo-real CGI
• Image Enhancement Products
• Vehicle Imagery Services

• Call Tracking

Call tracking service allows you to bring innovation, efficiency, and professionalism to your customer service. DDS (The Dealer Digital Solution) provides a state-of-the-art call tracking service that helps you gain better insights into your sales call data via a single sign-on platform. It helps you improve your customer experience and generate more leads. Call tracking service is a perfect digital combination of AI listening and analytical insight that helps you create better outcomes for your business and customers. 

• Chat

24/7 Live Chat Service of the DDS keeps your business running round the clock and helps you capture more leads. With the Live Chat service, your business will remain open for the customers even if your staff is not in the office. General Motors provides steadfast 24/7 Live Chat service that allows trained advisors to take the driving seat of your customer service. They will answer questions and inquiries of the customers about your products and services. Chat service is tailormade to drive more leads to your dealership business. 

• Trade-In Tool

The Dealer Digital Solution offers the new Trade-In Tool program to equip your dealership with the power to engage the customers more effectively and convenience them to shop more from you. Trad-In Tool program comes with third-party tools for sales optimization and offers multiple shopping options for customers. 

• Commercial Vehicle Tools 

Commercial Vehicle Tools empowers you to promote your inventory more effectively. They help you to showcase your upfitted commercial vehicle online in a more efficient manner. General Motors partners with experienced commercial vehicle tool providers to make your inventory stand apart from your competitors. They also help you in inventory management, staff training, and data analytics. 

• Search Engine Optimization (SEO) 

SEO optimizes your online presence and makes your website easy to find for customers. The search Engine Optimization program uses the latest SEO tools and strategies to rank your business website higher in Google Search Index so you can get a high promotion and have more customers. 

•  Service Advertising

The service Advertising program helps you drive more online service customers to your automotive dealership business. It keeps you in the game with your service lane. 

How to Enroll for the Dealer Digital Solution

If you want to benefit from the offering of the Dealer Digital Solution, You need to enroll in it by completing and submitting an online enrollment form through the official website of GM Dealer Digital Solution.

Increase Your Nissan Digital Evaluation Score